Most feedback fails because it's either too vague ("Great job today!") or too harsh ("You messed up the Henderson project"). Neither creates behavior change.
The 4-Step Feedback Formula is designed to be specific, actionable, and respectful — for both the giver and the receiver.
Not a generic compliment — a specific observation.
"During the Henderson call, you kept calm when the client got upset about the timeline."
Specific positive observations feel real andearned — not like politeness. They also set a collabo
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