Module 2: Writing Job Posts That Attract the Right Candidates

Why Most Job Posts Fail

Preview · ~9 min read

The Generic Job Post Problem

Most job posts read like this:

"We're looking for a hardworking, self-motivated individual to join our team. Must be reliable and have great communication skills. Please send your resume."

Sound familiar? This is why you're getting 100 resumes from people who don't fit.

What Makes a Job Post Fail

1. It describes the person, not the job

"Hardworking and reliable" tells you nothing about what they'll actually do.

2. It attracts everyone

When you try to appeal to everyone, you appeal to no one. Generic posts attract generic candidates.

**3. It's a

...
← Module 1 Module 3: The Selection System →