Most job posts read like this:
"We're looking for a hardworking, self-motivated individual to join our team. Must be reliable and have great communication skills. Please send your resume."
Sound familiar? This is why you're getting 100 resumes from people who don't fit.
1. It describes the person, not the job
"Hardworking and reliable" tells you nothing about what they'll actually do.
2. It attracts everyone
When you try to appeal to everyone, you appeal to no one. Generic posts attract generic candidates.
**3. It's a
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