Module 4: Buyer Representation and Conversion

Buyer Qualification

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Budget pre-qualification: Understand budget + financing timeline. Timeline: When are they moving? (Today, 3 months, 6+ months). Motivation: Job relocation, school change, lifestyle upgrade. Criteria: Must-haves vs. nice-to-haves in home. Representation: Get signed buyer's agreement (exclusive agency). Market education: Teach them realistic expectations.

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