Commission structure: Typically 5-6% split between buyer + seller agents. Your split: 50-80% depending on brokerage (varies). Target earnings: $100K+ annually requires 12-24 closings/year. Per transaction: Average deal value varies (residential vs. luxury). Closing cycles: 30-90 days typical (cash flow timing). Team profitability: Agents scale by building teams (leverage).
MLS: Multiple Listing Service (must-have for agents). Brokerage requirement: Affiliate with brokerage for MLS access. Data: Access to all listings, sold history, market trends. Tools: MLS integrates with CRM, websites, advertising. Competition: Better MLS data = better positioning vs. competitors. Training: MLS varies by region (NFL, local MLS, others).
License requirement: State real estate license (exam + sponsorship). Sponsoring broker: Required to affiliate (choose carefully). Commission split: Negotiate with broker (50-80% typical for experienced). Desk fees: Some brokers charge monthly desk fees. Brand choice: Major (Remax, Keller Williams) vs. boutique vs. indie. Professional liability: Errors and Omissions insurance critical.
Sphere of influence: Friends, family, past clients (best source). Geographic farming: Become known in specific neighborhood. Digital: Websites, social media, Google Ads, paid ads. Referrals: Team referrals, other agents, past client referrals. Repeat business: Past clients + sphere = recurring revenue. Marketing: Consistent personal branding, visibility.
Closings per year: 12-24 = six figures (varies by market). Price point: Higher prices = fewer deals but more revenue. Lead conversion: 2-5% of inquiries to actual client. Average deal time: 30-90 days from listing to close. Commission per deal: Varies (typical $3-15K+). Pipeline: Always need 5-10 active listings/buyers.