Module 4: Paid Local Advertising on a Small Budget

Google Local Services Ads for Shops

Preview · ~5 min read

Google Local Services Ads (LSAs) appear at the very top of search results with a "Google Guaranteed" badge — they generate calls and bookings directly from search. LSAs work on a pay-per-lead model rather than pay-per-click, so you only pay when someone actually contacts you. Setting up takes about an hour and requires a background check through Google's verification process.

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