Module 2: Social Media Marketing for Local Shops

Choosing the Right Social Platforms

Preview · ~5 min read

Not every platform works for every shop — Instagram and Facebook are best for visual products like clothing, food, and home goods, while LinkedIn works better for B2B suppliers. Focus on one or two platforms and do them well rather than spreading thin across five. Your customers are already on social media; your job is to show up where they spend time.

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