Module 3: Email and SMS Marketing for Repeat Customers

Building Your Email List In-Store

Preview · ~5 min read

Your email list is your most valuable marketing asset because you own it — no algorithm can take it away. Collect emails at checkout with a tablet signup form, offer a first-purchase discount in exchange, or run a monthly prize drawing for subscribers. A list of 500 local customers who know you is worth more than 10,000 random social media followers.

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