Your website is your primary sales tool — it should load fast, show only your best 20-30 images (not every photo you have ever taken), include clear pricing or a "starting at" range, make it easy to inquire (contact form above the fold), and feature client testimonials. Use platforms like Squarespace, Pixieset, or Zenfolio which are optimized for photographer portfolios. Update your portfolio quarterly to replace older work with your current best.
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