Module 3: Pricing, Warranties, and Service Contracts

Service Pricing Models

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Flat-rate: Fixed price for diagnosis + repair (predictable, higher perceived value). Hourly: Billable time + parts (flexible, transparent). Diagnostic fee: Waived if customer approves repair (overcomes objection). Seasonal: Peak pricing (winter heating, summer cooling +15-20%). Emergency: After-hours surcharge (+50-100%). Volume discounts: Multi-unit contracts.

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