Module 3: Location Strategy, Events, and Booking Revenue

Finding and Evaluating Locations

Preview · ~5 min read

The three best food truck location types are: office parks and business campuses (lunch rush with captive professionals, predictable demand), food truck parks and pod locations (built-in foot traffic, but split with other trucks), and private events (weddings, corporate events, festivals — highest per-service revenue, requires active sales effort). Test a location 3-4 times before committing to a regular spot — traffic, nearby competition, and permit requirements vary significantly.

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