Module 4: Retargeting and Lookalike Audiences

The Retargeting Funnel Every Local Business Needs

Preview · ~11 min read

Why Retargeting is Your Secret Weapon

Your website visitors in Week 1 are 10-30x more likely to convert than people who've never heard of you. But most local businesses only run cold targeting (people who don't know them). Retargeting is the missing layer.

The 3-Layer Local Retargeting Stack

Layer 1: Website Visitors (Last 30 days)

The warmest audience. These people visited your site but didn't book/buy. This is your highest priority retargeting pool. Create an offer specifically for this audience.

Layer 2: Engagement Audiences (Last 90 days)

People who engaged with your Face

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