Segmenting Your List for 3x Higher Revenue

Why Segmentation Is the Difference Between Good and Great Email Marketing

A 5,000-person list where everyone gets the same generic email performs far worse than a 2,000-person list with segmented, relevant content. Segmented campaigns get 3x more revenue per email sent.

The 4 Core Segmentation Dimensions

1. Customer Status

• Never purchased (leads/prospects)
• One-time customer (potential for repeat)
• Repeat customer (loyal, high-value)
• Churned/lapsed (reactivation candidates)

2. Purchase Frequency

• One-time buyers vs. frequent buyers need different campaigns
• VIP custom