Static pricing is one of the costliest mistakes STR hosts make—dynamic pricing tools like PriceLabs, Wheelhouse, or Beyond automatically adjust your nightly rate based on local demand signals, competitor pricing, and your historical performance. Set a base rate at 80–90% of your market average, then let dynamic pricing tools raise rates during peak demand and lower them during slow periods to maintain occupancy above 70%. Understand your market's demand calendar: Florida beach markets peak in summer and spring break, Orlando peaks around school vacations and holidays, while snowbird markets pe
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