Social media organic reach: 1–5%. Your email list is an asset you own. Your social followers are rented. If Instagram disappears tomorrow, your email list survives.
With AI, the #1 excuse for not doing email — "I don't know what to write" — is gone.
Platform comparison:
| Platform | Free Plan | Paid From |
|---|---|---|
| Brevo | 300 emails/day, unlimited contacts | $9/mo |
| MailerLite | 1,000 subscribers, 12K sends/mo | $9/mo |
| Mailchimp | 500 contacts, 1,000 sends/mo | $13/mo |
Recommendation: St
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