Module 2: ChatGPT as Your Marketing Team

Writing Great Prompts (The Prompt Formula)

Preview · ~8 min read

The Prompt Formula

Most people get bad output because they give bad input. The formula:

  • Role: "Act as a marketing expert for a local [type of business]"
  • Context: "My business is in [city], I serve [customer type], and my biggest differentiator is [X]"
  • Task: "Write [specific deliverable] in [format/length]"
  • Tone: "Keep it [friendly/professional/urgent]"

Business Context Block (save and reuse every session):

```

My business: [Name]

Type: [Restaurant / salon / plumber / retailer / etc.]

Location: [City, State]

Customers: [Demographics and what they care about]

Di

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