Module 3: Growing Subscribers and Views

Understanding YouTube Analytics

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YouTube Studio provides detailed analytics on impressions, click-through rate, average view duration, and audience demographics—understanding these metrics guides every content decision. Your most important metrics are: Click-Through Rate (CTR, target 4–10%), Average View Duration (target 40–60% of video length), and Subscriber Growth per video. Use the Traffic Sources report to see how viewers find your videos—if search is underperforming, improve your SEO; if Browse Features (recommendations) is underperforming, improve your thumbnails and titles. Review analytics monthly to identify your be

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