Setting Your VA Rates Strategically

VA rates range from $15/hour for general admin tasks to $75–100/hour for specialized services like launch management, technical setup, or high-level executive support. Calculate your minimum viable rate by totaling your monthly expenses, desired income, and estimated billable hours, then divide to find your floor—never price below this number. Offer both hourly and retainer pricing: hourly for new clients who want to test your services, and monthly retainers (10–20 hours/month prepaid) for ongoing work that provides income stability. Raise rates by 10–15% annually and grandfather existing clie