Text messages have a 98% open rate compared to 20% for email. SMS reaches customers instantly on the device they check 96 times per day. For local businesses, SMS is the most direct marketing channel available.

The Telephone Consumer Protection Act (TCPA) requires explicit written consent before sending marketing texts. Violations carry fines of $500-$1,500 per message. Understanding the law protects your business.

Promotional texts drive sales with offers and announcements. Transactional texts confirm appointments and orders. Conversational texts build relationships through two-way dialogue. Each type serves a different purpose.

SMS is best for urgent, time-sensitive messages. Email is best for detailed content and nurture sequences. Social media is best for brand awareness. Use all three together but understand each channel strengths.