Choose between curated boxes (you select items), customized boxes (subscriber preferences), and replenishment boxes (recurring essentials). Each model has different sourcing, pricing, and retention dynamics.

Calculate cost per box: product cost, packaging, shipping, and marketing. Your target is 40-60% gross margin. A $50 box should cost under $25 to produce and ship. Track these numbers obsessively.

With 300+ subscribers at $50/month and 50% margins, you generate $90K+ annual profit. Subscriber growth compounds—every month you retain existing subscribers and add new ones. The math gets exciting quickly.

The subscription box market is $32B+ and growing. Niche boxes outperform generic ones. Food, beauty, and pet boxes have the highest retention. Find an underserved niche with passionate buyers.