Module 3: Cash Flow Management and Forecasting

Why Cash Flow Kills Profitable Businesses

Preview · ~5 min read

A business can be profitable on paper and still run out of cash — this is the paradox that kills thousands of small businesses every year. A contractor with $100,000 in receivables and $20,000 in payables due this week has a cash flow problem, not a profitability problem. Cash flow is the timing of money in versus money out, and timing is everything for survival.

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