Etsy's search algorithm ranks listings based on relevance (keywords matching the buyer's search) and quality (click-through rate, conversion rate, and recency of sales). Your title should be keyword-rich and front-loaded with your most important search terms—write it for the search algorithm first, readability second. Use all 13 tags per listing with a mix of 2-4 word phrases that match how real buyers search—think "personalized baby gift" not just "baby gift" or just "personalized." Check your Etsy Stats dashboard monthly to see which search terms are bringing buyers to your shop and optimize
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