Module 2: Setting Up Your Online Store and Product Listings

Product Photography for E-Commerce

Preview · ~5 min read

Online buyers cannot touch or try your products, so photography must do the selling. Use a white or light gray background with natural light from a window (or a $30 lightbox), shoot from multiple angles including close-ups of texture and labels, and always include a lifestyle shot showing the product in use. Smartphone cameras are sufficient — consistent lighting and clean backgrounds matter more than camera quality.

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