Module 4: Service Recovery and Complaint Handling

The HEARD Method for Complaint Resolution

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The HEARD method — Hear, Empathize, Apologize, Resolve, Diagnose — is a proven framework for turning angry customers into loyal advocates. Listen without interrupting, validate their frustration, apologize sincerely (even if not at fault), offer a concrete solution immediately, then investigate the root cause afterward. Customers whose complaints are resolved quickly are actually more loyal than those who never had a problem.

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