Business coaching includes 1:1 coaching, group programs, masterminds, and retainer advisory. Each model has different pricing, time commitment, and scalability. Most coaches start with 1:1 and add group programs later.

Specialize in an industry or business challenge you have deep expertise in. "Business coach" is too broad. "Revenue growth coach for service businesses under $1M" is specific enough to attract ideal clients.

1:1 coaching ranges from $100-500/hour. Group programs range from $500-5,000. Retainers from $2K-10K/month. Price based on the value of the outcomes you deliver, not the hours you spend.

Build authority through content, speaking, case studies, and testimonials. Coaches who are visible experts attract inbound inquiries. Start a podcast, write articles, or speak at industry events to build credibility.